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Luca Cian - Consumer Behavior

Category: 
Social Science
Department: 
Darden School of Business
Supervising Faculty Member: 
Cian, Luca
Research Focus: 

My research area is consumer behavior, with a focus on sensory marketing, aesthetics, and human-machine interaction.

Position Description: 

The Research Assistant will help me with literature reviews, data collection, and experiments 

Required Skills: 

Curiosity and attention to details

Training/Certification: 
None
What will you learn: 

The USOAR student will learn experimental design in psychology and marketing