This work will include 1) identification of all literature on CMOs, 2) assessment of relevance to review, 3) conversion into a spreadsheet that can be used to analyze the research, 4) coding papers, 5) analyzing data, and 6) summarizing key insights.
Chief Marketing Officer research is relatively nascent as compared to CEO or CFO research. While still emergent, the field has experienced significant interest since the early 2000's. This research will investigate the field to understand the current state of the literature and identify opportunities for future research.
1) Excellent project management skills (ability to manage projects and get things done on time)
2) Excellent communication skills - both written and oral
3) Attention to detail – a commitment to accuracy when doing work
1) How to conduct a literature review
2) How to convert qualitative information into analyzable, spreadsheet data
3) How to code the data
4) How to analyze the data
5) How to summarize the insights